Pre-Paid Legal – Is Pre-Paid Legal a Company in Conflict?
February 15th, 2011 | Author: weissheiss
Since its inception in 1972 by Harland Stonecipher, the former Sports’s Motor Club, currently known as Pre-Paid Legal has been a cornerstone in the legal services business. Since entering the Network Marketing arena in 1983, going public on the NASDAQ in 1984, and onto the American Stock Exchange in 1986, the public has had the opportunity of obtaining a access to attorneys and various legal services at a discounted rate. One might even conclude this is a ” insurance plan”, similar to your health insurance plan, only for legal services instead of medical services.
The Problem:
Like doctors and the entire medical profession, attorneys, as well as the entire judicial system have caught up to the modern computer world, and are leveraging technology in their day to day work. Case law, court rulings, even the submission and types of evidence that’s collected is all affected by technology. Just look at the impact DNA testing has had in the past 10 years.
Why then does Pre-Paid Legal, a champion of legal services, still rely on marketing techniques that are back in the late 1900′s? Talking to your friends and family, and using the old “3 foot” rule to speak to everyone within 3 feet of your business, may have been the “norm” 50 years ago when the Fuller Brush Man was knocking door to door, but it’s certainly outdated today.
Imaging a new Pre-Paid Legal rep, standing outside a supermarket, talking with everyone whe comes in and out for the store. That may be OK for (example) the Girl Scouts selling cookies, but would you be interested in ANY professional legal services company that tries to get people interested using those techniques.
The Solution:
Pre-Paid Legal reps need to come “out of the closet” and position themselves by the use of technology, especially the internet, just like the rest of the legal world has done. There are millions of people searching the internet looking for the answers to legal issues. These people have a need, want, and desire for the services these reps have at their fingertips.
Why be the “hound dog” trying to sniff out your nest prospect, when you can have all the “hounds” on the internet chasing you?
The Solution:
Most Pre-Paid Legal reps take their business very seriously, and invest in a lot of training. If they would take the time and invest into a solid business plan, getting themselves positioned on the internet as the professionals, they would see business blossom like other businesses have.
If you are a Pre-Paid Legal business person, and you are not seeing the results you expected, then it’s time to enlist the help of a professional network marketing training company. There will be a cost for these services, but a review of the value of your business in, let’s say a year from now, verses the expense of this training, will probably show you a return-on-investment that you cannot say no to.
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